The End of Fast Content?
- Manon Meyer
- Apr 24
- 1 min read
A Shift Towards Evergreen Value
For years, the game was speed: grab attention, post fast, keep it short. But in 2025, the trend is reversing.
We’re seeing a comeback of long-form and lasting formats:
In-depth articles
20+ minute podcasts
Evergreen content built for search
Why? Audiences are overloaded. They want substance, not just snackable fluff.
And the algorithms agree: LinkedIn, YouTube, Google—they’re all rewarding content that stands the test of time.
At IS TYPING, we invest in content with impact designed to live longer and grow stronger.
You don’t need to post every day. You just need to post smarter.

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